The $148 billion reason why TV is still so complicated
It’s 2013 and we live in the future. We have little glass slabs in our pockets connecting us with anyone in the world or all the information ever written. Aluminum tubes rocket us above the clouds to...
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Top Hits
Grab a cup of coffee and get comfortable, because our past articles on advertising and media may surprise you. Search by topics or timeframe, or enjoy some recent highlights below. Hm. What if...
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The top 10 ideas anyone ever had for marketing (or why Apple doesn’t use a...
If you plan campaigns, you’re likely awash in data, reports, presentations, requests, vendors, staff issues, email, deadlines and ideas. It’s all so damned complex. If only you had the right framework...
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What if Facebook ‘Likes’ don’t matter?
Blogger Derek Muller is upset. He paid Facebook to promote his page, and instead got what he believes to be 80,000 fake Likes. You know. From supposed Like “click farms” in Egypt or Pakistan, where...
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Nice native ad, Samsung. Samsung? Are you there?
Before we discuss the wrinkles of native advertising and why Samsung slipped up in this now-famous Oscar shot, let’s drink a cup of Postum. In 1895 a man named C.W. Post roasted some grain, ran hot...
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Facebook solves the mobile sandbox problem
At its annual F8 conference this coming week, Facebook will announce it’s solved a vexing problem for marketers trying to reach consumers on mobile: The sandbox. Mobile advertising, you see, to date...
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Google patent pulls personal data up from the crowd
At SXSW this spring, Robert Scoble said the big news about wearable technology isn’t what it allows you to do (capture video via glasses or monitor health stats on your wrist) but rather the data it...
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Mobile pushes young adults to shop at the mall. But why?
Well, this is interesting. A recent survey found that mobile devices make young adults 2x more likely to buy something at a physical retail store — but only young adults. Why? In May Gallup asked...
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Why can’t advertisers get personalization right?
Deep near the bottom of today’s NYTimes story on Facebook — “How Facebook Sold You Krill Oil” — a marketing manager for Reckitt Benckiser, a company that sells fish-oil pills, says “Facebook is a...
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What the Uber-BuzzFeed fight tells us about location data
Why is your location more necessarily a secret than your financial records, past purchases, or the name of whom you married? We don’t freak out when a direct-mail catalog arrives for winter jackets...
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